Live in the US in 90 days.
The US market doesn't reward great products. It rewards operators. We launched our own brand into Target and Amazon US from Germany, and we take on two launches at a time to do the same.
The US doesn't punish bad products. It punishes inexperience.
The mistake ledger
The distributor deal signed in year one, still eating 35 margin points in year five — and they own your customer.
The compliance file nobody checked: stock seized at customs or sitting in a warehouse, legally unsellable.
The landed cost nobody modelled: duty, freight and fulfilment quietly turning every US sale into a loss for six months before anyone notices.
The US hire who spends year one learning what an operator already knew — on your payroll.
The experience gap
None of this is visible from Europe until you're inside it. Tariff codes, CPSIA testing, FBA prep rules, dropship EDI requirements, state-by-state quirks — the US is a market of invisible plumbing, and every piece of it fails silently until it fails expensively.
We know because we lived it. We paid the freight bills. We hired the wrong partners. We learned US compliance the hard way and built the systems ourselves. Every model Pom & Pow uses today exists because we needed it first.
The variable was never the product. It was whether anyone in the room had done it before.
That tuition is paid. Our clients inherit the receipts.
That's the problem Pom & Pow was built to remove. Starting with the person below.
Built by someone who has already done it.
Pom & Pow was built from the experience behind Toddlekind — designed, developed, sourced and scaled entirely by its founders.
From product development and supply chain through to brand, marketing and retail strategy, we built Toddlekind into a seven-figure US business within 18 months, secured Target retail distribution and national expansion, launched Amazon US, secured major retail partnerships, and kept ownership of the brand, customers and operation.
Pom & Pow exists because founders kept asking how we did it.
We launch you. We run it. We hire your team.
Then we hand you the keys.
Audit
One week, real numbers. Landed costs, compliance, demand. A written go or no-go before you commit anything serious.
Launch
The 90-Day Sprint. Entity-light setup, compliance, 3PL, Amazon, DTC. Done means your first US order shipped from US soil.
Build
We run your US operation while it grows: vendors, inventory, channels, reporting. You watch the numbers, not the logistics.
Own
We recruit your own US team, onboard them on the operation we built, and hand over everything. You keep it all.
Most partners want to stay forever. We make ourselves redundant, on schedule.
Distributors take 30 to 40 margin points and own your customer, indefinitely. A US country manager costs $400,000 a year fully loaded, hired before there's revenue to manage. We're the third option: an operator-led launch at a fixed fee, an operation run for you while it proves itself, and your own team hired by a founder who spent ten years in executive search. At the end you own a working US business. Not a contract with one.
It's rarely the product. It's the plumbing.
| Route | Typical cost | Time to launch | Customer ownership | What you own at the end |
|---|---|---|---|---|
| Distributor | 30–40 margin points, forever — $600k+ given away yearly at $2M US revenue | 6–12 months, on their priorities | Theirs | Nothing. The distributor owns the relationship. |
| US country manager | $400k+ per year fully loaded, before agencies and mistakes | 9–18 months while they learn | Yours, eventually | One employee and the lessons paid for. |
| Pom & Pow | Fixed launch fee and a defined 18-month arc, at a fraction of either | Live in 90 days from inventory readiness | Yours from day one | A live, staffed US operation — team, systems, customers. |
Toddlekind: the proof, not the pitch.
European consumer brand entering the US without an owned operating structure.
Build the market directly instead of handing it to a distributor.
Set up US operations, Amazon, retail, logistics, inventory workflows, compliance, and customer ownership.
- Seven-figure US business within 18 months
- Target national expansion (one of four brands selected)
- Major US retail partnerships
- Amazon US launched and scaled
- Distributed in 50+ markets worldwide
- Voted one of the most trusted brands in the USA by parents
- USA Today Top 250 Most Trusted Brands
Founded in Germany. Bootstrapped from day one, 100% founder-owned.
US market entry. Built from Germany — no distributor, no agent, no US team.
$1M in US revenue — 18 months after entry. The plumbing held; the market answered.
Onboarded with Amazon US, Babylist, Nordstrom and Bloomingdale's. Marketplace, dropship and specialty channels running in parallel.
Target contract secured. Won at line review, on velocity data.
Selected for national expansion. One of a handful of brands chosen from Baby Boutique for Target nationwide rollout.
This is the journey our clients are starting. We've already finished it.
Toddlekind reached seven-figure US revenue within 18 months of market entry. By 2026, the brand had launched Amazon US, been selected for national Target expansion from an initial 174 stores, and kept full ownership of the customer relationship.”
The arc works brilliantly for some brands. We name both kinds.
Best fit
- Consumer brands
- €2M+ annual revenue
- Proven European demand
- Strong gross margins
- Founder-led teams
- Brands serious about owning the US market
Not a fit
- Pre-revenue startups
- Unproven products
- Low-margin businesses
- Brands looking for distributor-led growth
Two paths. One operating philosophy.
The 90-Day Launch System
From no US presence to first order shipped from US soil. Fixed fee, fixed scope, a named team that executes. For European brands entering the US market for the first time.
Start with the AuditStrategic Advisory
Senior founder-level strategy for consumer brands growing across borders. Commercial and financial counsel from operators who built it, not theorists who studied it.
Explore AdvisoryWe say no a lot.
The model only works for brands that can credibly build a meaningful US business within 24 months. So every engagement starts with five blunt questions and a paid audit, and if the data says the US doesn't work for you, we tell you that in writing. A €5,000 no is cheaper than a €500,000 mistake.
